Popularizing DIY culture in India - An interaction with VP, Bosch power tools



DIY in India is certainly a concept that is catching up. While there are individuals in pockets already indulging in Do It Youself, the idea by itself cannot gain widespread awareness unless there is more focus, attention and thrust coming from the industry at large. Bosch, India, is now getting to broaden that interest through its Home and DIY power tools and its DIY experience center, The DIY square.

Home and garden tools
Home and DIY Power Tools stall
I recently had the good fortune of interacting with Mr. Vijay Pandey, Vice President of Bosch power tools, India, at their facility in the Garden City. The event was organized for folks from the media to break Bosch’s image of being a predominantly Automotive focused organization and was aimed at introducing the audience to the other streams of business lines that it was already flourishing in - DIY, Home and Garden power tools being one of them.

VP, Bosch Power Tools
Mr.Vijay Pandey at the Bosch Brand DIY Square
Here’s couple of interesting things that came out straight from the horse’s mouth.

He said,
“Bosch provides the joy and first hand experience of DIY by allowing interested hobbyists to unleash their creativity at the Bosch brand store and DIY Square – An experience center that provides tools, assistance and all the needed guidance to overcome the hesitation of using power tools. The use of DIY Square is completely free (unless there is considerable amount of materials used) and there is absolutely no sales pressure. Walk in. Walk out. And have fun in between.”
When asked about the target market,
“We are not trying to replace the carpenters, nor are we trying to convince every individual to DIY. There is a certain section that knows DIY is cool and the outcome of DIY is worth showing off. We want to target that section by providing them with a platform to learn and the right tools to experiment and experience DIY”
DIY Stall
Tools demonstration at the venue - Got to hold and try the tools
It was also interesting to note that the tools are very easily available through Flipkart, Amazon, Snapdeal and other E-commerce portals. Bangalore is lucky in one sense that this whole revolution is starting with the city. We had a tour of the DIY Square (And that is a separate post by itself) and I spent the most time there laying my hands on the tools and watching others get a grip of it too. Friendly staff eager to see us brim with joy was an added bonus. Try it and if you like, buy it is an idea I wish existed here in Chennai too. 

DIY tools
Bosch tools on display
DIY tool kit
Bosch Home Smart Kit 
The whole event left me with a sense of pride. I walked out with the resolution to up my ante. DIY is cool and I hope to continue enjoying the benefits that it has to offer. And it is indeed nice that Bosch is doing its bit to popularize the DIY culture in the Indian sub-continent. That said, what is your take ? Do you think there is growing enthusiasm to embrace this culture ? Share your thoughts as a comment.

Disclaimer : My entire visit was sponsored by the event organizers. However, I was not asked or influenced in anyway to write this post. My opinion here is voluntarily written and is completely mine.


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13 comments:

  1. Interesting.
    The DIY home kit looks cool...
    Should smuggle one home .. M finds yarn harmless,so am confidently hoarding yarn. But this he may veto :D

    ReplyDelete
    Replies
    1. Hi Suja,

      Interesting right ? I was also awed to know how simple and easy it is with just a bit of practice. I am thinking I should upgrade my tools, what do you think ? :) Maybe you should convince M to take it up... That way there may be no prohibition :P

      Delete
    2. M and DIY!!!!!!!!!!!
      i guess changing the bulbs will be the only DIY he will ever attempt :D

      Delete
  2. Nice to see the DIY culture growing and Bosch has been pioneer in this area.
    I guess DIY square is a must visit for any DIY enthusiast, even I'm planning to visit and try my hand at those cool power tools during my next B'lore visit.

    ReplyDelete
    Replies
    1. Samson, Yeah. It is a nice place to visit. It is always a good idea to understand the use of a tool before starting to invest in it. Also, it gives you a chance to try those tools by way of letting you do real projects. Will certainly be time well spent.

      Delete
  3. With the DIY concept is gaining momentum in India,auto component maker,Bosch entering into non-automotive segment especially to promote DIY concept is a welcome step to further augment the momentum.Hats off Bosch--vaidya&geetha

    ReplyDelete
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    ReplyDelete
  5. i would like to know who is the popular dealer of the DIY in kerala pls reply me to anna@q8living.com

    ReplyDelete
  6. Good to see the DIY culture growing and Bosch has been pioneer in this platform. Best Carpenters in Bangalore

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  7. Thank's for your informative post about DIY. And I am pleased to see that, Bosch is in steering position to keep DIY culture growing.

    ReplyDelete
  8. Super cool... I wud love to visit once... I recently bought Bosch skill sander.., I liked it using... Next I wanna buy multi function power tool n jig saw... Which one is best option to buy for diy....

    ReplyDelete
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    ReplyDelete
  10. The blog is composed in basic English with no yearning towards writing.
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